TV DREAMS @ 2015

·         Masters of Television business analyse the trends and predicts the future trends ,So it’s a thing being already taken care of.No need to guess or predict what might happen in Indian Television in 2015.

·         We would rather share our personal Wish List for 2015.Though It’s a personal wish list,It will pass through the professional dimentions of Television industry reflecting the needs and the desires!!!

·         Where to start!!!

·         From the point when it all began :

·         Hum Log –India’s first soap opera;

·         Lets remake that.

·         Allready,The age of Remaking has started in Television;

·         Pavitra Rishta , Sasural Genda Phool , Satrangi Sasural on Zee TV recently;

·         Why not the selected old classics from the Doordarshan era!!!

·         Buniyaad , Rajni , Malgudi Days , Ye Jo Hai Zindagi , Charitraheen , Chunouti , Neev ,  List is endless.

·         For this ,We need a business model;

·         There are so many to create a great business model for this.

 

·         What else!!!!

·         Lets try to innovate a new method of story telling and its execution;

·         Lets create a multi dimentional programming stream;

·         Lets attempt to create an eco system where on air experiments are possible;

·         Lets decide finally:What works in Television :Gut or Research!!!

·         Lets search for the tools  to create a less pressurized work atmosphere ,Pressures affects creative output;

·         Lets get better and open  communication between various stake holders;

·         Lets make things more transparent;

·         Lets not build only houses;Lets build companies; (We are impressed with the way Shashi Sumeet Productions is moving , They are building the company)

·         Lets bring BARC this year. (What do we do with TAM!!!)

·         Producers!!!! Lets talk more to each other;

·         Lets resolve the all Copyright issues at FWA and for producers;

·         Lets create institutions around Television business; (A direct request to you Mr Uday Shankar)

·         India hears to  Dr Subhash Chandra Show;

·         Lets hear from him on Television continuously,He could be the best teacher. (Please make a request to him on our behalf ,Mr Punit Goenka)

·         Where is Ronnie!!!

·         He Tweets on whole of India;

·         Lets get him back somehow in Indian Television also ;We need him;

·         Oh!!!! Off Course,We need Zarina also;

·         Lets respect and honour the efforts of a man –Mahesh Samat of Epic;

·         Lets create a new programming around sports. (Training Required!!!!)

·         Lets be aware of the new language –The language of the Digital Content :Just see that :Its fresh!!

·         Lets write on contemporary Television;

·         Lets express ourselves (Without fear of losing businesses);

·         Lets appreciate people like  Mr Anand Mahindra and  Mr Mukesh Ambani who have arrived to change our Eco Systems : Take Over of Network 18 and Viacom 18 : Launch of Epic!!!

·         Lets send flowers to NMA – As Mrs Nita Mukesh Ambani  is called within the RIL – For her great display of support to various Television ventures;

·         Lets send best wishes to Mr Amir Khan – For using his brand value to give us a usefull Television show;

·         Lets hear to Prime Minister Narendra Modi more on Television please,Our own version of MAN KI BAAT!!!

·         Lets make a Show for the needs of the nation – Not for the TRPs;

·         Lets ask  Rajat Sharma Sir –My Mentor – to give us a new channel;

·         Lets innovate Doordarshan. (Thank You Mr Arun Jaitley for meeting the producers.)

·         Oh!!!!Lets see Farmers Channel of the government. (My friend Junaid Memon has already launched a channel for farmers :GREEN TV : Congratulations!!!!)

·         Lets welcome Vinod Kapdi into the entertainment industry. (My old collegue and friend from News who has sold his directorial debut film to Star Plus,He proves that anyone can do anything :Best Luck for Miss Tanakpur Hazir Ho)

·         Lets encourage those TVwalaas who are independently creating entertainment content for Web :Creating Future today;

·         Lets see new anchors on News Television;

·         Lets create bridges between Regional and National Television;

·         Lets educate ourselves more on Technology;

·         Lets create some Hot Lines systems within Television Industry,Where voices could be heard;

·         Lets force  Anirudhdh Pathak to continue with his strong ventures like Mahadev and Mahakumbh;

·         Lets expect to see Anil Kapoor’s 24 this year. (Requesting Ms Manisha Sharma and Mr Raj Nayak very strongly)

·         Lets continue to see Mr Bachchan in KBC;

·         Lets support Siddharth Tewari ; He brought a new element in Television –An Elephant!! (WOW!!!)

·         Lets request Ekta to give us some nation shaking show;

·         Lets go to Uday Shankar,Lets hear him on various things of life,It all is usefull for people in Television;

·         Lets attempt a studio model in Television;

·         Lets continue to have high hopes from a leader who works silently :Mr Punit Goenka!!! (Like Father,Like Son!!!)

·         Lets continue to react on : The Nation Wants to Know!!!! ( His Energy is inspiring!!! Remember my words : He can be the next Uday Shankar in Entertainment world , If he decides to venture into.)

·         Lets have Musical Fictions on Television;

·         Lets have a great Trade Magazine of Indian Television; (Few exists but not so good)

·         Lets create the most hated Reviewers for Television too; (Requesting Khalid Mohammed to attempt here.)

·         Lets stretch our time bands please;

·         Lets get the morning and afternoon band back please. (Requesting Business Heads to give us a model)

·         Lets attempt Revenue Share model in Television;

·         Lets create Sports Entertainment Professional. (Only Mr Uday Shankar can do that)

·         Lets see more from Animation Experts!!! (Where are you Guys!!!! Please arrive!!! )

·         Lets have Apps for the industry;

·         Lets have Apples for our Kids who sometimes get ignored because of our work;

·         Lets sit and think –Where we all are heading to!!!

·         Lets give more time to our families;

·         Lets spend sometime in reading books;

·         Lets create  for our own.

·         Shashi and Sumeet Mittal – We heard your old poem..Write Again please , Saurabh Tewari,Please have a Baithak for Recitating Poems , Nirav Vaidya – Get your poems out in public,Sing them aloud please,You have got a beautifull voice,Let the world know…Samidha Khalid..Ourselves…Please Compose Music,Sing,Write Lyrics..Publish your Fiction Novels and Non Fiction Books now..Sudhir Sharma..We want to see your great photography..Kinnari Mehta..Please share your paintings with us..JD Majithia..Give us a new play please..Why have you stopped doing that..Shanti Bhushan..You taught Bhojpuri to Amir Khan for PK,You can give all of us a lot more.

·         The list will not end;

·         Lets rediscover our personal creativities;

·         Lets enjoy that too;

·         We all have been Creative People;

·         Lets live happily;

·         Lets live Creatively;

·         Lets live purposefully;

·         With our Industry;

·         With our Families;

·         With our Nation;

 

·         Lets enjoy the arrival of 2015 on the night of 31^st December;

·         And sleep;

·         To see;

·         TV DREAMS @ 2015 !!!!!!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE GEC QUESTIONNAIRE!!!

In our recent  Consulting Job at Reliance Industries Limited (RIL) , We spent some good time with their National Creative  Director and one of the best Cartoonist India has got –Neelabh Banerjee!!!

It was our First ever experience to see someone reacting to the surroundings and their happenings so fast and so sharply !!!

His Cartoons!!!

The Neelabh Toons on all Digital Plateforms now!!!  (He doesn’t need our Endorsement!! J J  )

Neelabh Bhai,As we affectionetly call him , has entertained us for more than Twenty years through Times of India,

There at RIL , We learnt one thing from him : The Power of OBSERVATION

Few Days back ,We met one of the biggest GEC Executives and observed few of his  GEC observations ,

Realised ,

Observations should be shared.

That very day,We thought of putting our own recent  and disconnected GEC observations here in this Blog ,

But not in the form of a statement being passed , Or an advice being given; (We avoid that.)

We just question on Trends and Themes , You will create  your own answers!!

Here goes ;

 THE 51 QUESTIONS :

 Question 1 : Is it just a coincidence that many or most of the GECs today have got historicals in their top ranking shows?

Question 2 : If its not , Why are they working so well now?

Question 3 : Can we guess or research the viewers emotional response on these Historicals in comparison to ongoing Dramas ?

Question 4 : Are “Positivity” or “Feel Good” factors  powerfull enough to become the tool of change?

Question 5: Why do we find less number of  Hardhitting and Hardcore shows on GECs these days ?

Question 6 : Is it focussing more on “Semi Urban” cities,rather focussing on “Village Cities” ?

Question 7 : Don’t we find relatable issues exhausting on GECs?

Question 8 : Do we need to expand the orbit of the factor “Relatibility” ?

Question 9 :Are we still surprising the viewers with our Content?

Question 10 : What could be the future of various genres in GEC space?

Question 11: Are we sure that the existing and the shrinked selection of Genres should continue on GECs?

Question 12 : Are we really entertaining the female viewers?

Question 13 : Are we sure that we are not just carrying forward the  allready exhausted content offerings to female viewers ?

Question 14 : Are our Research Tools properly intigrated into the expanding markets ?

Question 15 : Why are we not moving beyond the mark of 350 in our GRPs ?

Question 16 : Are we sure that It’s a case of segmented and cluttered market ?

Question 17 : What should we make to bring the new viewers in ?

Question 18 :Cant we mix match the forgotten and ignored genres into the mainstream content of GECs?

Question 19 : Does  the form of our narratives need experiments ?

Question 20 : How do we do experiments with the on air narratives to have a reality check on them ?

Question 21 : Are we over stressing on  allmost  exhausted “Look and Feel” factors rather inventing newly defined factors of “Look and Feel” ?

Question 22 : Are we sure that our “SETS” don’t make all our shows look same ?

Question 23 : Do we really give time to the writing process of Scripts ?

Question 24 : Cant we bring in a Restriction Cap on the number of TV shows a writer writes ? (With bigger and better Fee Structure)

Question 25 : How can we get the viewers back on Weeklies ?

Question 26 : Will a One Hour Daily show work ?

Question 27 : Can Interactive be the next phase of Fiction Content ?

Question 28 : What could be the possible forms and formats for this ?

Question 29 : Is there a contradiction in “Aspirational” and “Relatable” content ?

Question 30 : Does the Mature Drama exist anywhere ?

Question 31 : Cant we create a “TRACKS INTIGRATION” way of serving different viewers through the same story ?

Question 32 : Is there really no way of thinking beyond the “GIRL” in our stories ?

Question 33 : Can  the arrival of an Elephant in a TV series (And We congratulate them on this) trigger a trend of exploring daring steps ?

Question 34 : Are we too exhausted creatively to innovate ?

Question 35 : Is it so that the greater content ideas are existing around us but not reaching to us ?

Question 36 : Can we reduce the time spent in Channel-Production House communications to invest it into the better making of the shows ?

Question 37 : Who could be better : The ESTABLISHED ones  or the  NEW ones !!!

Question 38 :Why are we finding lesser  number of Female Executives in decision making roles at GECs?

Question 39 : Does it make any difference in our Creative Outputs ?

Question 40 : Does the larger content vision provide a better focus to content decisions ?

Question 41 : Does the  larger content vision restrict  the content  Innovation ?

Question 42 : Is the Production Community and the Channel Community ideating enough to innovate new content paths together ?

Question 43 : Does the “GUT FEEL ” still help in getting numbers ?

Question 44 : Can we make a Dead Show Alive using Content Tools ?

Question 45 : What is that “Ekta Kapoor Touch” ,  that brings magic to allmost all of her shows? (Positively,It has to be researched and learnt J )

Question 46 : Why did the Content of MAHABHARAT work so well this time ?  (Though  It failed only few years back  ) (A formula might be hidden inside the answer)

Question 47 : Are we sure about the real impact of Big TV stars in a TV show ?

Question 48 : Is it a right practice to avoid naming the artists in the show ?

Question 49 :Have we taken away the individual stamp of the shows by removing the Title Montages ?

Question 50 : What have we lost in Television during all these years ?

Question 51 : What have we added in Television during all these years?

 

We are sure that you will be able to add Hundreds of your Questions,and infact better Questions to this list of Questions;

Please do that;

Questioning  creates  a Matrix of  Cluttered Ideas  within ourselves;

A Chaos of Ideas!!!

And,As Shekhar Kapoor says : “ Creativity Exists in Chaos”

 

That’s the idea of writing;

 

THE GEC QUESTIONNAIRE!!!!