THE HINTHI TELEVISION!!!!
(HINdi + maraTHI)
HINTHI!!!!
Because we now belong to Hindi and Marathi both,We make shows for both;
So :) HINTHI!!!!
Yes Friends;We experienced the world of Marathi Entertainment Television for the last few
months
Making a daily soap for this space,And expecting to make
another one in coming days,gives us a totally different insight into the
Marathi Television Industry;
Is it very different from Hindi industry!!!!
Should we write a Blog just to underline the difference!!!
No!!!
We should write, just to understand what are the possible
bridges between the two industries;
How they can compensate each other;How they can grow
together;
Because they both operate from the same ground!!!
Ground Mumbai;
Recently we shifted the location of our Marathi serial to SJ
Studios in Andheri East,From the far end of Madh Iland in Malad;
Now in the same studio;
On the same floor;
We shoot our Marathi Daily Soap SAKHI for Colors Marathi;
Next to us,The highly popular YE HAI
MOHABBATEY of Star Plus is shot;
Now It’s a mixed atmosphere all around;
I sat and thought;
Can there be bridges!!!!
Yes,There can be;
Bridges can easily be made by Explorers;
So why to wait,Lets explore;
Big ideas in Marathi get shrunk because of the limits of the
budget;
If the Hindi players can work out an out of the box finance
model that can sustain Marathi shows with Hindi shows – It will bring in new
business,It will add value to Marathi Television.
Hindi Producers turning towards Marathi is not only good
business,It will add value in both the systems too.
Next;
Marathi talent!!!
Mindblowing;
Specially the actors;
And No,They speak good Hindi,
They do theatre,They do films,They do shows,They are exposed
to right kind of asthetics and creativity;
They can bring in freshness in Hindi Television;
What they need…is just an atmosphere of receptivity;
I interacted with a big number of Marathi artists,There is a
reluctance,A hesitation;
Of not knowing the Hindi industry well;
Lets start looking in that direction,I can assure all my
Hindi TV friends,You all will get great artists from Marathi Television.
Its an unexplored territory;
Exploration of this territory will add a lot to explorers.
There are problems too;
The Directorial Training and Upbringing Systems have not grown well;
Budgetory Limitations have not allowed the Directors to
grow,to deliver great;
Directors who touch Hindi Television and come back,They
bring back the Directorial fineness of Hindi Television with them;
But they all have one thing that can become a teaching tool
for Hindi industry;
They shoot 25 to 35 Minutes of the footage everyday,And Its
not a small target;
Yes,There are limitations;
But whenever I sat and compared why Its so fast here,And Its
not so fast in Hindi;
It was not an answer allways that Hindi taking needs time;
Yes It takes time;
Yes It takes time;
But there is another reason too;
In Hindi,We have accepted this way of working,We have
believed that we shoot this way only;
We need to learn the art of shot footage from Marathi
Directors;
If these Directors can be exposed to Hindi industry,Can be
groomed;
Our Economics will get much better!!!
And in Television,Economics matter!!!
In Marathi,Indeed there is a relationship between the two;
What we realised that there is very good sense of
understanding in Marathi channels that their Producers work in tight budgets,So
there is no forcefull atmosphere,Things are more on the mutual level and that
creates a larger sphere of cordial work atmosphere;
But there are problems too,That should be worked out better;
Communication,Interactions,Feed Backs,Involvements are too
informal,
They are informal because work atmosphere is informal;
Its allmost like friends working with friends kind of
atmosphere all around;
This is extremly good,But when there is a problem,Its
difficult to handle as personally involved people are going wrong
professionally..Taking Decisions are difficult!!!
Overall;The channels work like a partner,And that’s a good
difference there;
Now after the arrival of BARC ratings;
Things are expected to change in Marathi Television;
See around!!!
Marathi films have reached to a new level of excellence;
This might happen in Marathi Television too in the coming
one year;
All Marathi Channels are analysing the possible future paths
of Marathi Television;
Will they follow the Hindi Channels routes!!!
Will they go for a Differentiator Content Route!!!
Will they pump in more money to take it to a newer height!!!
Its unclear so far;
But one thing is clear that they are going to do something;
They are analysing;
Is Maharashtra changing!!!
If changing,Changing in which direction!!!!
Is it still a localised content processing!!!
Or the national and
global content viewing for the localised
viewership!!!
They all are thinking;
We,The people of Hindi Television;We must know;
The people of Marathi Television exist around us only;
Its time to find bridges;
The bridges can make
Content,Execution and Budgets much better for both the industries;
We as Samidha and Khalid are not going to stop only with this
one or with our next Marathi show;
We continue to make Hindi too but;
We shall remain here in Marathi,It’s a nice place to be
here;
All our friends in Hindi,Join Marathi too;
All our friends in Marathi,Please come to Hindi,We are there
to wellcome you;
This coming together of the two people;
Might create a new breed;
The HINTHI Television!!!
Take HIN from Hindi;Take THI from Marathi;
Lets make;
The HINTHI Television;
I go for it;
Will you!!!!!!