At J 27,South
Extension Office of “To Be Launched Zee News”
Oh My God!!!!
He knew the biggest secret at the time of the Big Bang of
Television News in this country,
He moved on to other sectors;
And his precious saying
was forgotten by the coming generation of Television News fraternity.
Yes;
The Images!!! Not the Audio!!!
We are not discussing
a Silent News Bulletin on a News Channel;
But his saying tells us about the power of visuals in
Television News,It does not need the support of shouting anchors or overdoing
reporters from the spots,All It needs is the understanding how the viewer will
understand it!!!
This was directly related with the form of the Narrative.
Now the teacher is back in a bigger role as the head of a
News Network,I hope that his forgotten saying will be brought back to create a
connect of usefulness between the
Television News and the viewers.
So
POINT NUMBER 3 : The connect of usefulness has to be created. (This connect of usefulness
can be found and studied in the advertising industry driven initiatives and
products.Entertainment Television is a connect of Engagement.)
OK
Now What!!!
Nothing;
We just need to watch Entertainment Channels for few days.We
can find many weekend shows and programmes on these channels , in disguise of
an entertainment programme , But they actually are News programmes.
Television News did not innovate its programming and much of its possible
programming was hijacked by the entertainment channels..And there,It delivers
good ratings…Crime Based Shows,Issue based Shows,Truth Exposing Reality
Shows,Humanatarian Programmes..All- that could have been giving ratings to News
are today on Entertainment channels.
Television News should get it back with more innovation on
it.
Any format,Any Form can be changed anytime.It should just
experience good.
Formats can be changed in seconds;
As I change the
format of this piece of writing NOW!!!
You have an advantage!!!You go LIVE!!!They don’t.(Mostly),So
the power of Live Realism with right kind of the connect of usefulness will any
day bring your things back to you.
NOW
The issue of talent.
Dear Television News!!
You are mostly based in Delhi;
Do you know the fact that thousands of talented people
working in Mumbai come from Delhi only.
Why don’t you hold them for News industry!!!They are
there..But they might not be there in News channels..They are young and bright boys and girls studying or
planning their lives..Catch them..They will give you great output but they will
remain with you.. only , If you create an exciting creative layout of News and
its programming for their talent to get exposed.
I guess,you should also look at another interesting fact , My
Dear Television News!
The biggest entertainment channel in India is being run by
many News persons today.They are the ones who are handling and controlling the
world of fictitious stories.They are doing it very successfully.
These News persons discuss Scripts,Clothings,Sets,Music,The
Look and Feel..The Content Positioning,Its designing to touch the pulse of the
consumers..Viewers
They do it all very successfully,This I can tell you with
confidence,
How is it possible !!!
Because a News person always gets a 360 degree view of the
surroundings and happenings;
A News person can fit into anything with right kind of
attitude;
So the power lies within!!!It just needs to be
understood!!It just needs to break the barriers of restricted thinking!!It just
requires courage!!
I feel that AAP KI ADALAT
on India TV is the biggest example of courage shown in last
Eighteen years of private news
bulletins in India.
The presenter of the show,The owner of the channel,is a
landmark personality;
He is my mentor,He gave me a professional life to start
with,I can be biased towards him,But I am not;
This is a fact that;
He created the format of the Adalat in Television News
twenty years ago taking the risk of
being laughed at,Taking the risk of being rejected by the viewers..He took the
risk and did it..and Yes ,There was a
visionary business man at Zee TV standing to support him.
Why did he support him;
He supported because he was a businessman,He focussed on the
pulse of the people rather talking about the academic seriousness of the News business
So I can say again;The bigger roles of Corporate groups in
Television News may enhance its output.
I am very hopeful for the Television News industry;
I may be right on few things,I may be wrong on few things;
But my perspective will remain a third angle perspective as
I write it from a point where I am
neither inside the Television News nor completely out of it.
Oh yeah;How can I forget it!!!!
One of my friends , The powerful head of a News Channel,has just completed his first Hindi feature film as a Director..Should I tell you the name..I am sure you know him.
See,He has narrated News Stories all his life;
He is easily narrating a fictitious story now!!!
Question:What does it mean?
Answer:It means that anything is possible.News people can do
anything.For doing things outside News,For doing things inside News..So you do
you job..I do my job..Before that,Let me congratulate him.
J
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