SPORTISTAAN!!!!!

“Kabaddi ,Kabaddi, Kabaddi, Kabaddi”,says Amitabh Bachchan on Star Sports and Sachin Tendulkar,Shahrukh and Amir Khan cheers from the stands.Abhishek Bachchan and Ronnie Screwwala get into a spicy nokjhok on Twitter about the victory possibilities of  Pink Panthers and U Mumbai..and some unknown players play the game of Kabaddi,Like never before!

This is a new beginning;

IPL introduced the power of  Entertainment and  Television to the world of sports.

(Entertainment + Television ) X Sports = Popularity Driven Outputs in various Verticals

It was a new formula but applied to an allready popular game so the power of the formula was not recognised properly.This could have been the reviving formula for other games that are dying without any support.

Now the formula is applied on Kabaddi through Television.The formula can bring in a Sports Revolution in this country and we hope that broadcaster groups like Star India and Sony will play the most important role in it.They can play the most important role in it as they carry the chromosome of the formula in their basic DNA – the Entertainment.Entertainment multiplication has to be applied constantly to sports through Television but this needs innovative approaches and methods.

Approaches and Methods,

Every game is entertaining,The only thing is that we have learnt how to write the Telecast Screenplay of a Twenty Twenty Cricket or a Ninety Minutes Soccer match…WE have yet to learn the Telecast Screenplay of games like KHO KHO and Kabaddi!

Watching from a distance is Television,Lets go closer to the people on their own grounds,Cant we go to city level IPLs and ProKabaddees..The Localisation of Sports Television

Game Shows have allways been popular..Cant there be Studio Games now!!!

Reality Shows of Games , Sports Thrillers , Sports Dramas , Sports Stars , Mobile Sports , Bollywood Sports , Parallel Asiad , Sports Archive….The list can go on.

This whole approach can bring us into a phase of Revolutionary Sports Television.This Television is the only hope for the revival of other games in this country.When the Governments have no policies towards sports and we see all games dying in small cities and towns..Its better that the commerce driven sports initiatives of Television channels play this constructive role.

Sorry,We don’t have many people trained for all this.

But who stops the experiments;

We have seen News persons running GECs successfully;

We see people from publishing houses getting into GECs and doing it successfully;

We found people from FMCG sector taking successful decisions of GECs;

So people from other sectors and segments of Television  can be brought in to create the Revolutionary Sports Television in this country.

A great  day for any Sports Channel would come when a  Sports Channel Show (And It should not be a match telecast) becomes a competetor for the ratings of a popular TV serial of a GEC.

And Its possible;

Hindustan is a nation of Entertainment;

Hindustan can be a nation of Sports Entertainment;

Hindustan can easily be called;

SPORTISTAAN!!!!!