Still in Search of the GEC Formula!!!

(A +B) X C = AC + BC

Put your figures into it and get the desired result.Its a Mathematical formula.

(Relatibility + Strong Characters) X Good Screenplays  + Good Producer  +  (Creative Vision X Casting)

                                       (Research + Promotion) – Distribution

Is equal to what!!!

Noone Knows!!!

Because all these variants reacts differently to different formulae created in different sets of Time and Space!!

What we know for sure is that these variants do exist,Some like mentioned above,Some more like Look & Feel,The Disruptive or Representative Content,The Making,The Direction,The Freshness,The Recall Value and many more.

Everyone in Entertainment Television industry is in continuous search of the formula that works,And Its not that we don’t get formulae,We do get formulae,But the formula succeeds once and fails if attempted again,So no permanent formula has been found and success and failure is everyday struggle for everyone.

After writing on the Incoming Changes in Entertainment industry,The Sports Entertainment,Emerging News and the possibilities for the Professionals,We decided to focus on the elements of this hidden but ever existing (Or Unexisting) formula,The Creative Formula,The GEC formula!!!!

In this search,Lets examine the elements that are allready existing:

NUMBER 1

Few TV channels do a lot of Research,Gets into the Consumer Insight,Tries to explore what the viewers want from that perticular brand and decide a a larger vision for the channel.

Sometimes,A one Liner of the vision is attempted in creating the shape of the creative product,

On the other hand,We also have channels that go for research but does not follow any specific larger vision.

Does it make any difference!!!

Yes,It does!!!

NUMBER 2

A very outdated question still exists in our surroundings.

Do the viewers follow a channel? OR They follow the shows?

Just think of the shows and you will find one or two successful shows on every channel.

It speaks for the truth of the fact,that the show is the driver,and not the positioning of the channel.

So,Should we blame the overall positioning of the channel for a show not working?

No,We should not!!

NUMBER 3

The selection of the Concepts that are to be made;

Yes,It’s a very very important element;

At some places,The selection is based on Consumer Insights and Brand Positioning;

At some places,It still is based on Gut Feel and personalised likings;

Is there a big difference?

Yes,There is!!

NUMBER 4

The Producer!!The person who is going to deliver the product.

At some places,Specific Producers are invited;

At some places,They are open to everyone;

At other places,They encourage new people to come forward;

Few Organisations decide the content on their own and deligate it to a producer;

All these approaches deliver different results.Is this element important?

Yes,It is!!

NUMBER 5

The Channel Creative Team + The Creative team of Producer = IMPACT

This impact is different for different shows on different TV channels,

Because;

We are still discussing:

·         Should the channel creative teams work as Creative Partners or Creative Supervisors?

·         Should the Producer be independently responsible for the output of the show?

No One Policy,Teams work differently,Giving different results;

Do we have the need to streamline it?

Yes,There is a need.

This element affects the larger formula that we are searching for.

NUMBER 6

Freshness !!!

After spending long years in creating,writing,directing and managing;

People loose freshness;

People coming from outside carry this freshness.Are they welcomed!!!

Yes and No,Both!

We can see,We can smell this freshness at some production houses and  TV channels;

At some places,We find the same old smell;

Does this factor matter?

It does matter!!!

NUMBER 7

The Disconnect!!

Concepts are approved keeping many things in mind but many times,The teams carrying it forward are disconnected with the original thinking of the thinkers;

Does it happen?

Yes,In most of the cases!!!

NUMBER 8

Do people enjoy making the show!!!

Not everyone !

Running from here to there handling five shows / Arguing with Creative Teams/Being fired by the seniors / Delivering the creativity just to appease others / Working for money only

Can there be a scenerio where people working on shows love and enjoy every moment of it!!

Feelings reflect in Creations.

Should we take it as an element?

Yes,It IS an element!!

NUMBER 9

The Promos and Hoardings!!

We have seen it happening many times that the selling pitch of the show is derived from the show very differently from the pitch with which it was started and created;

And its promoted that way only;

Later finding it not reflecting it in the show;

Should the Creators of the show be a strong part of this last step exersise contributing with their vision?

Can it bring in some difference?

It can!!

NUMBER 10

We have reached at Number Ten  but we have not discussed the Following things:

(Story +Screenplay +Dialogues+Direction+Creative Heading+Set+Music ) = CREATIVE

Is Creative  not important!  Is It not the part of the formula!!

It Is;

Very Much;The strongest part of the formula;

We have seen the shows which were not different,But they were made differently;

And they created a difference.

With their Creative;

Sot we take them as ONE VARIANT of the formula which can be added to or Multiplied with other nine variants.

Now;

 Where is the formula?

VARIANT (1+2+3+4+5+6+7+8+9)X VARIANT 10 = A Good Product

But It also can be VARIANT (1+2+3+4) X VARIANT  5 + VARIANT (6+7+8+9) +VARIANT 10=A Good Product

It can be structured in hundreds of ways!!

There can never be a single formula , And we all know it;

We can search for the different Variants that controls the final outcome;

And these Variants too will keep changing;

Few Variants are mentioned above from Number 1 to 10  (Without being Judgemental);

We are sure that you too have your own variants taking this number from 10 to 15;

Someone else will come up with new variants taking it to 20 from 15;

This is a journey;

We have no option but to work on these Variants;

The Variants will create a different formula for a different setting;

Sometimes you may sense it,Like Ekta Kapoor does it correctly most of the time;

Sometimes we may not sense it;

These variants will allways surprise us;

These variants will never let us make a Coca Cola formula;

We will allways be;

In search of;

The GEC Formula!!!!!

WE-THE TELEVISION PRODUCTION HOUSES!!!!

 

A Garment making unit is called – A factory;

A TV Serial making unit is called – A Production House;

The name “Production House”  takes us away from the spectrum of organised businesses;

Thousands of investers are ready to invest in Websites,Online Portals,Mobile Application companies,Logistics Units,Ground Services,Equiptment Businesses,Broadcast Businesses or even Online Content Businesses;

But not many are there for TV Production Houses;

Why!!!

Because we  do not offer stable,organised,structured and scalable business models;

Why don’t we offer so!!!

Because we don’t  focus on that;

I have been interacting with Production Houses as Head of Companies,Creative Director,Writer or Consultant – And now when I myself run my own Production House – I develop a bigger insight into the operations of the Production Houses;

No doubt,To create the entity of Production House itself is great task;

Congratulations to all those friends of mine who made it;Specially my Creative Friends;

But

Its high time to analyse this entity of ours-The Production House!!!

The entity of Production House gives all of us names on Screen,Good Finances,Cars,Houses,Hollidays,Imported Specs,Colourfull Clothes,Offices,Staff,Good PR,Localised Fame;

 Giving above mentioned things;

But not giving us a real corporate existance;

A big company making dozens of serials can easily die down  in few months;

And a new company having no track record can be created in few months;

That’s the excitement of Production Houses;

That’s the fear of Production Houses;

We have seen big companies vanishing into thin air;

We have seen new companies emerging all of a sudden;

Oh,Sorry;

I should not say-a Company!!!

Because,Though we might be registered as a company,We  are not treated as companies by the corporate world;

We  are known by the names of the producers;

Sometimes people even don’t know the name of the company,People just know the person who is the producer;

Its not an ideal situation for the organised growth of this space of the Media & Entertainment Sector.

 Lets understand what the real situation is!!!

The Production Houses survive on the raw material of Concept and Ideas – There is no factory manufacturing these Concepts or Ideas,There is no organised form of the creation of ideas,Its badly cluttered,badly oriented;

So the back bone area itself is not specifically structured!!

There is no stable work systems,Work systems come and go with people in production houses – It creates lack of deliverance promises,You can trust someone today but you may go wrong with the same person tomorrow;

So the faith remains with people and faith in the entity of the business house  is not developed!!

There is no “Proof of the Concept” element here –A Production house may make a successful show but the next one might be a failure,

So there cant be any kind of minimum guarantee system!!!

There is no Tender system for getting work from broadcasters – Any business strategy is very difficult to be designed,Mostly the entire business runs on personal equations;

That’s why you will rarely find a CEO or COO in any production house!!!

What a Producer want from his or her show!!!

Does he or she want to create a company around the business of TV Serials!!

Or he or she wants to become rich and famous!!!

Mostly,The Second One!!!

Production Houses pay taxes,but not for becoming an entity to attract the investers;

We  do so,Only when It becomes a compultion;

Most of the money is diverted to personal purposes;

And why not!!!

We  know,  that In most of the cases,No invester is waiting to invest in their company,

And Its not a myth;

You just check it around;

How many investers have invested in TV Production Houses!!!

Negligible!!!!

A Production House producing a highly famous TV serial for more than 15 years is still a Partnership Firm!!!

Most of the Production Houses are partnership Firms;

Even if we are Limited Companies,We have very limited use of it;

There is no permanent employment within Production Houses;

There is no leave system,No HR policies or practices,No PF,No Insurance,No Appointment Letters,No Notice Period,No IPR Protection system,No Legal Contractual Systems....Nothing!!!!

You go on a shoot;

It does not look like an organised factory where serials are made;

It looks more like a Marriage Ceremony where so many people are managing things;

You don’t find a great library in most of the production houses;

In this scenerio;

How can we expect from the stalwarts of Media Businesses to look upon us with constructive vision!!!

They will not;

 Once I asked a  head of a TV Channel;

To enhance the business of Production Houses,You need to support the Eco System of them;

He asked me – What do they do to create a great infrastructure!!! A Great Company!!!

And I did not have answers;

He was rights;

As most of the Production Houses create offices just for the investment purposes;

We  do only the running things;

And untill those things are done;Stalwarts will not treat us like an important part of the industry.

 

Broadcasting is serious business;

Production Houses are the back bone of their businesses;

But even in broadcasting industry,

Production Houses are nothing but small entities run by colourfull people termed as Producers;

Creative or Non Creative people who can manage the Production Units;

But we don’t belong to FICCI,FICCI FRAMES,Stock Markets,Panel Discussions,Parliamentry Committee Discussions;

Production Houses are not even the part of TAM or BARC circuits;

We  are not invited for Marketting,Branding or Rating discussions;

We  are not linked to Advertising Associations for any purpose;

 

All these mentioned entities are run by management professionals;

They don’t find any connect with this fraternity;

 

Production Houses are Producers’ Dukaan,

And not a corporate entity;

This is the perception!!!

 Can we break the perception!!!!

Yes;

Few ones are trying to do that;

But for doing that;

We need to disconnect our individuality from the enity called Production House;

We need to pay taxes;

We need to invest in the company;

We need to create an HR,Legal,Finance and all other systems;

We need to move beyond Cars – Towards Company Secretaries;

We need to offer permanent employment;

We need to sustain the employees even in the absence of the TV serial;

We need to provide Insurance;

We need to systemise the output not depending upon the individuals;

We need to create various faces for the company;

We need to dismantle our individual brands for creating the brand of the Production House;

We need to become a Content Creation Entity,Not a Production House;

We need to become Content Aggregators;

We need to get into online plateforms;

We need to create a not so dependent on few clients kind of business models;

We need to be a part of all business organisations;

We need to read Economic Times,Instead of reading Trade Guides only;

 

Can we do that!!!

Yes;

Because this is the only future for production houses;

Else;

Today you are here;

Tomorrow you wont be here;

Production Houses are judged by the performances of their todays;

And that’s not wrong also;

We  get paid for that;

We  don’t have any stake in the larger business;

A day might come,When Production Houses might get into a profit and loss sharing business models with various plateforms owners;

And that might be the day of starting the real business;

A possible future;

Owning IPR of thousands of ideas;

Owning various Online Content Plateforms;

Aggrigating content for plateforms;

Making things in partnership with broadcasters;

Intigrating various verticals of the content business;

Making content beyond Audio-Video formats;

 

There can be thousands of ways of doing that;

But;

If it remains a matter of one concept only,There is no future for Production House Business;

If it becomes a matter of one person only,There is no future for Production House Business;

If it becomes a matter of expanding vision,There is great future for Production House Business;

 I am sure that we have visionaries;

I am sure, we have Production Houses that understands all this;

I am sure that Production Houses will come out of the circle of Helpless and Dependent Business;We will move into the circles of Systemised and Broadbased businesses;

Technology is ready to support the vision;

We must have a vision;

When we have a vision;

We should go to Channel Heads,Programming Heads,Their CEOs;

And should request them;

Help us grow;

Support Us;

We need your assistance;

Assist us please;

They will support once they are convinced with the vision;

I am sure about it;

You too should be sure about it;

Hundred Percent!!!!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE HINTHI TELEVISION!!!!  (HINdi + maraTHI)

 

We are back with our latest Blog Post after quite sometime;
 

Sorry for this gap;
 

Apologies to all our friends in HINTHI Television Industry!!!
 

HINTHI!!!!
 

Because  we now belong to Hindi and Marathi both,We make shows for both;
 

So :) HINTHI!!!!

 

Yes Friends;We experienced the world of Marathi  Entertainment Television for the last few months
 

Making a daily soap for this space,And expecting to make another one in coming days,gives us a totally different insight into the Marathi Television  Industry;

Is it very different from Hindi industry!!!!

Should we write a Blog just to underline the difference!!!

No!!!

We should write, just to understand what are the possible bridges between the two industries;

How they can compensate each other;How they can grow together;

Because they both operate from the same ground!!!

Ground Mumbai;

Recently we shifted the location of our Marathi serial to SJ Studios in Andheri East,From the far end of Madh Iland in Malad;

Now in the same studio;

On the same floor;

We shoot our Marathi Daily Soap SAKHI for Colors Marathi;

Next to us,The highly popular YE HAI MOHABBATEY of Star Plus is shot;

Now It’s a mixed atmosphere all around;

I sat and thought;

Can there be bridges!!!!

Yes,There can be;

 

Bridges can  easily be made by Explorers;

So why to wait,Lets explore;

Point Number 1

Big ideas in Marathi get shrunk because of the limits of the budget;

If the Hindi players can work out an out of the box finance model that can sustain Marathi shows with Hindi shows – It will bring in new business,It will add value to Marathi Television.

Hindi Producers turning towards Marathi is not only good business,It will add value in both the systems too.

Next;

Marathi talent!!!

Mindblowing;

Specially the actors;

And No,They speak good Hindi,

They do theatre,They do films,They do shows,They are exposed to right kind of asthetics and creativity;

They can bring in freshness in Hindi Television;

What they need…is just an atmosphere of receptivity;

I interacted with a big number of Marathi artists,There is a reluctance,A hesitation;

Of not knowing the Hindi industry well;

Lets start looking in that direction,I can assure all my Hindi TV friends,You all will get great artists from Marathi Television.

Its an unexplored territory;

Exploration of this territory will add a lot to explorers.

 Yes;

There are problems too;

The Directorial Training and Upbringing  Systems have not grown well;

Budgetory Limitations have not allowed the Directors to grow,to deliver great;

Directors who touch Hindi Television and come back,They bring back the Directorial fineness of Hindi Television with them;

But they all have one thing that can become a teaching tool for Hindi industry;

They shoot 25 to 35 Minutes of the footage everyday,And Its not a small target;

Yes,There are limitations;

But whenever I sat and compared why Its so fast here,And Its not so fast in Hindi;

It was not an answer allways that Hindi taking needs time;

Yes It takes time;

But there is another reason too;

In Hindi,We have accepted this way of working,We have believed that we shoot this way only;

We need to learn the art of shot footage from Marathi Directors;

If these Directors can be exposed to Hindi industry,Can be groomed;

Our Economics will get much better!!!

And in Television,Economics matter!!!

 In Hindi industry,There allways remains a discussion about Channel-Production House communication and working relation;

In Marathi,Indeed there is a relationship between the two;

What we realised that there is very good sense of understanding in Marathi channels that their Producers work in tight budgets,So there is no forcefull atmosphere,Things are more on the mutual level and that creates a larger sphere of cordial work atmosphere;

But there are problems too,That should be worked out better;

Communication,Interactions,Feed Backs,Involvements are too informal,

They are informal because work atmosphere is informal;

Its allmost like friends working with friends kind of atmosphere all around;

This is extremly good,But when there is a problem,Its difficult to handle as personally involved people are going wrong professionally..Taking Decisions are difficult!!!

 

Overall;The channels work like a partner,And that’s a good difference there;

 

Now after the arrival of BARC ratings;

Things are expected to change in Marathi Television;

See around!!!

Marathi films have reached to a new level of excellence;

This might happen in Marathi Television too in the coming one year;

All Marathi Channels are analysing the possible future paths of Marathi Television;

Will they follow the Hindi Channels routes!!!

Will they go for a Differentiator Content Route!!!

Will they pump in more money to take it to a newer height!!!

Its unclear so far;

But one thing is clear that they are going to do something;

They are analysing;

Is Maharashtra changing!!!

If changing,Changing in which direction!!!!

Is it still a localised content processing!!!

Or the  national and global content viewing  for the localised viewership!!!

They all are thinking;

We,The people of Hindi Television;We must know;

The people of Marathi Television exist around us only;

Its time to find bridges;

The bridges can make  Content,Execution and Budgets much better for both the industries;

We as Samidha and Khalid are not going to stop only with this one or with our next  Marathi show;

We continue to make Hindi too but;

We shall remain here in Marathi,It’s a nice place to be here;

All our friends in Hindi,Join Marathi too;

All our friends in Marathi,Please come to Hindi,We are there to wellcome you;

This coming together of the two people;

Might create a new breed;

The HINTHI Television!!!

Take HIN from Hindi;Take THI from Marathi;

Lets make;

The HINTHI Television;

I go for it;

Will you!!!!!!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE HUMAN , THE RAJAT SHARMA

Kuch hi dino key andar;

Rajat Sharma;

will become;

PADMA BHUSHAN Rajat Sharma;



He is the one who gave me a break into Television;

He is the one who took personalised efforts to send me to Mumbai;

He is the one who taught me the importance of clothes in the Screen Worlds;

He is the one who sent me on my first reporting assignment to Aligarh;

He is the one who told me about Mumbai;

He is the one who tried to transfer his old MTNL Mumbai phones to me;

He is the one who spoke to Subhash Ghai…For Me;

He is the one whom I always called first whenever I landed in Delhi;

He is the one who personally  showed  me his Amar Ujala Newspaper cuttings to encourage me on Hindi;

He is not only a National Personality;Owner of a News Organisation;

He is beyond that;

Remembering my journey with him;

I want to tell the world about the unknown Rajat Sharma;

The Real Rajat Sharma!!!!

 

Scene 1  &  The Rajat Effect

October ,1994;

During the early morning hours,Rajat Sharma at his house in Delhi receives a call on his Landline phone;

An unknown boy speaks to him in Hindi for Ten Minutes;

Explaining what he wants to do,clarifying his abilities and dreams;

Rajat Sharma was a celebrity even then;News and Current Affairs Director of Zee TV in Delhi;

He did not interrupt the boy,Just listened,Gave him his office number and asked him to call him after few days after he finishes the shoot; (He was shooting for Aap Ki Adalat during those days)

This boy had searched the Directory of Delhi MTNL and found 28 Rajat Sharma listed in it;

He tried to call all of them,and finally got the one whom he wanted to get on phone;

Rajat Sharma did not know about these efforts,about the boy

He just invested his 10 Minutes on phone for a stranger;

And a professional was born;

Myself!!

 

Rajat Effect of Scene 1

 

How many of us remain open or accessible to new talent!!!How many of us even take phone calls of not usable people!!! (Sad but the reality)

How many of us don’t even dump old relationships in the graveyards of our successes!!!

Rajat Sharma was and is an exception;

Remain Accessible to people;

Mostly Unpracticed Need of the Media and Entertainment industry;

Even Today;

He replies,He answers,He remains available!!!

He is much bigger than so many successful people around,

But;

He is also much bigger a person!!!!

 

Scene 2 & The Rajat Effect

 I was told to wait;

He was checking my Patience; (This I later realised)

After a long wait of 8 Hours at the reception of  Zee TV office at J 27,South Extention 1 in New Delhi;

Rajat Sharma appeared in a bright yellow shirt;

Haa Batao;

And I spoke at length;

Aap Ki Adalat is a great programme but I don’t like Helpline as It helps only a few people,It does not serve the larger purpose,But I want to work for Aap Ki Adalat;

Khalid;Would it not be better to work on that which you feel is not good enough,You can make it better.

I was neither sent to Aap ki Adalat not to Helpline;

He sent me to Umesh Upadhyay to work for his show “Insight”

 

Rajat Effect of Scene 2

 

He knew how to give a clean slate to a newcomer to perform without any bag and baggage;

He gave me a sentence also : I cant give you a job but an oppurtunity to proove yourself in 15 days!!

How many of us know the Science of igniting the hidden energies of newcomers!!!

Rajat Sharma allways knew it;

Later;

Most of the Biggest names of News Television today were appointed  as newcomers by Rajat Sharma in Zee TV;

Some people can forget,I can never forget;

Rajat Sharma has got an instinct to choose and appoint people;

He does not go by CV,He goes by his instinct.(He himself told me once)

How many of us can take chances with people like this!!!

Rajat Sharma takes chances with people;

And it gives us professionals!!!

Hundreds of people should be thankful to him.

 

Scene 3 & The Rajat Effect

 

I worked for him in Aap ki Adalat also; (He was noticing my notes made on Newspaper Cuttings)

Finally;

13^th March,1995 :Zee News was launched at 10 PM on Zee TV!!!

He will come at 10 AM for the Editorial meeting,He will come at 8.30 PM again for the Mastering of the News Bulletin.(Those were the different days for News)

Sometimes,He will visit the Newsroom during the daytime also;

One lazy afternoon;

The PTI Ticker gave us a news :Riots in Aligarh!!!

Aligarh me Danga ho gaya ji , Said Umesh Upadhyay.

Kisi ko bhej do,Kisko Bhejey,

He looked around,He looked at me,Isko bhej do

After sometime;

A News Researcher was travelling to Aligarh with an Ex Wedding Photographer-Cameraman to cover the Aligarh riots;

I became a News Reporter in few hours.My fellow Cameraman became a News Cameraman in few hours.

 

Rajat Effect of Scene 3

 

I have always realised that he walks slowly but he thinks very fast;

He notices minute things without letting others realise this;

He creates opinions after observations;

And he throws people in a situation;

Where they have to perform;

They have to become what they deserve to become;

How many of us learn this HR attitude of working in our daily practices!!!

Rajat Sharma does it;

He believes in First Time Efforts;

Because he himself made it that way;

Got into Television without any background in Television!!!

WOW!!!!

And the man has created a News Empire today!!!

 

Scene 4

He called me to his small room.

Have you got your salary? / Yes Sir / Go and buy new good clothes today. / He said;I also used to wear Khadi once upon a time but we need to change ourselves to suit our surroundings.

The Rajat Effect:Get involved with your people up to that extent where you advice them on their clothes.How many of us get so involved with the life of our Co Workers!!! Its not a Science,Its an art!!!

 

Scene 5

See these News Clipping. / I looked at a file full of old Newspaper cuttings in Hindi / These were Rajat Sharma’s writings for Amar Ujala in Hindi / I looked at him / He said;I too used to to write in Hindi but English is equally important / Learn Fast / And I learnt!!!!!

The Rajat Effect:Train your people with personalised efforts.How many of us have taught our people like this!!!!Rajat Sharma becomes a friend!!!He could be the best friend if we remain best to him!!

 

Scene 6

When the whole world did not know his plans beyond Zee TV;

One Fine Morning,In his small room;

I am leaving Zee TV very soon.You go to Mumbai before I leave as someone else might not transfer you to Mumbai once I leave!!

WHY!!!!

The Rajat Effect : Keep your Commitments.He had promised me to send to Mumbai which I always wanted and he wanted to fulfill his promise before he leaves.

How many of us remember our promises,And that too made to a young new employee!!!

Rajat Sharma was true to his words.Its a rare quality in him.

 

Scene 7

Rajat Sharma came to me in Newsroom and sat just behind me;

Almost Whispered in my ears;

Khalid Mohammad;I have spoken to Subhash Ghai,You go to Mumbai and work with him.

 Later He draws a map of Mumbai on paper,Explains about Mumbai;

He speaks to someone in Mumbai,If his old Landline numbers of Mumbai are still activated,They can be given to this young boy!!!

Rajat;Why don’t you send him to Nitin Keni,asked Ritu Dhawan!!!

And he did all that he could do;

 The Rajat Effect: Corporate life exists beyond Corporate responsibilities also.Help People and he always moved beyond the Corporate dimentions to help new people.

 

I came to Mumbai.

Later I resigned to join Rajat Sharma’s IMPL.

I shared the Defence Colony days of him when there was no India TV;

And he got busy in creating his News Empire;

I got busy in creating my life in Mumbai;

Zee TV,IMPL,Hinduja Group,Journalism,Corporate,Daily Soaps,Scriptwriting,Ekta Kapoors and RonnieScrewwalas,GEC,HeadingCompanies,Indonasia,Dubai,Pakistan,Consultant,Digital,Producership,Enterpreneurship

This all belongs to that phone call that I made to Rajat Sharma in October 1994;

Choosing those 28 names and calling all of them;

In search of Real Rajat Sharma of News;

I found out the real one;

But many people still have not found out the real one;

They talk about Rajat Sharma-the Newsmaker of India,They talk about India TV,They write good or bad things about him on Facebook and Twitter,They follow or Unfollow him;

But there is allways something which not many know;

We need to travel with the person on a journey ;

I was fortunate enough that I travelled with him for sometime;

I could understand him through my understanding of him;

 

I shall post this piece online;

I am surely going to tell him about this post;

Sharing with  him;

That I wrote not on the Chairman of India TV;

I wrote on “him”

I know,Sometimes It will be difficult for him to keep alive this “him” in the political atmosphere of Delhi;

But;

Please keep this alive;

 

This "him" is more important;

 

This "him" in you inspires a Khalid to remember every thing of you even after 20 long years;

 

I am sure,This "him" of him will stay alive for years to come;

And;

There will be so many Khalids  in coming years to write on;

THE HUMAN,THE RAJAT SHARMA!!!!!!